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Crary Boots

Crary Boots asked us to create a lifestyle brand that would reflect the American Made, genuine quality of their boots that are made right here in Portland, Oregon. They wanted us to create lifestyle video and photography for their website, social media and Kickstarter campaign. 

Creative direction | Art direction | Location scouting | Photography | Lighting | Casting | Wardrobe & makeup  | Social media layout & design

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 We created the hashtag #crarytravels to help showcase how their boots could handle anything you throw at them. We accomplished this idea by connecting with authentic brand ambassadors who partnered with us to help tell their unique story and heritage.

We created the hashtag #crarytravels to help showcase how their boots could handle anything you throw at them. We accomplished this idea by connecting with authentic brand ambassadors who partnered with us to help tell their unique story and heritage.

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 We launched Crary Boots on Instagram to showcase not only the quality of the boots but the lifestyle that goes with them. We had a specific content/branding strategy that we knew would help attract potential customers and content creators to start engagement at the ground floor.

We launched Crary Boots on Instagram to showcase not only the quality of the boots but the lifestyle that goes with them. We had a specific content/branding strategy that we knew would help attract potential customers and content creators to start engagement at the ground floor.

 “Our passion is to craft high quality American boots, built on generations of knowledge, and merge it with the styles of tomorrow."    - Bill Crary

“Our passion is to craft high quality American boots, built on generations of knowledge, and merge it with the styles of tomorrow."    - Bill Crary

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